Use of the My Modal One digital platform as a decision-making aid for a choice of multimodal transport reduced in GHG.
Experts of Blockchain
Token rewards: cash or cryptocurrency / exchange ticket
The value of the cryptocurrency increases with the value of the CO2 saved
To change behavior, in a context of awareness of environmental issues, a fun approach is offered in the form of a game that allows participants to:
Gescoin is a digital platform implementing a Blockchain that records earnings in the form of "badges" (more neutral the term cryptocurrency).
The choice of objectives and pilot are decisive in judging the impact of this approach.