Gescoin - MCLEDGER

Token Rewards concept
to reward players for reducing their CO2 impact

Encourage transport companies to commit
to greener solutions

One ambition: to reward environmentally friendly mobility choices

Discover GESCOIN

How Gescoin works?

1. PROCESS RELATED TO MY MODAL ONE

Use of the My Modal One digital platform as a decision-making aid for a choice of multimodal transport reduced in GHG.

2. PARTNERS

Gamification specialists

Experts of Blockchain

3. TOKEN REWARDS

Token rewards: cash or cryptocurrency / exchange ticket

The value of the cryptocurrency increases with the value of the CO2 saved

The Blockchain at the service of
environmental protection

GAMIFICATION

To change behavior, in a context of awareness of environmental issues, a fun approach is offered in the form of a game that allows participants to:

to measure their carbon footprint and that of their company,
to participate at the level of their company, to achieve a collective objective,
to obtain a reward related to this “challenge”.

DIGITAL PLATFORM

Gescoin is a digital platform implementing a Blockchain that records earnings in the form of "badges" (more neutral the term cryptocurrency).

OPERATIONAL IMPLEMENTATION

The program can be modular according to the sectors of activity, the companies (size, location).
The practical implementation and the test in a real case will be carried out in the form of a pilot.
The badges are transformed into a contribution for the climate (trees,..), in participation in events promoted by the company, in contributions to purchases reinforcing sustainable mobility (= marketing program to imagine).

THE PROGRAM INCLUDES 3 COMPONENTS

A “marketing” component for setting the choice of the driver, setting the objectives and the nature of the associated communication and the content of the “badges”,
A digital program – comprising an application for orchestrating the collection of information and the creation of badges, an animation game – the program digital creates the badges in a Blockchain from "smart contracts",
A component animation and communication of the approach.

The choice of objectives and pilot are decisive in judging the impact of this approach.